Creating content for social media is an important part of every business’s marketing strategy. It can be a blurb that goes with a link to a video or blog post, or it can be an infographic or meme to help you get a point or two across.
Most people seem to completely forget about planning ahead for social media content. This is a mistake. If you create a blog post, for example, you should create a tweet, Facebook post, and other banner advertisements for any social network where you plan to share the information.
Add the content to your calendar
Include social media content in your editorial calendar. If you know that you are promoting a great new product or service in August, then you should also plan to use social content in that promotion, both before launch and during launch.
Create images for social networks
Remember that images are a form of content and that you need to create images to share on social media. Images are more likely to be shared than text and are an important part of your social media marketing efforts. Using a variety of images as content, such as infographics and memes, will increase actions and engagement.
Share more than once
It is important that you promote the content that you create and that you do it more than once. People don’t review all of your social broadcasts, so sharing the same content with new banner ads and a new spin on information multiple times will increase your view rate exponentially.
Perform A / B testing
Also called a split test, you want to see which moments, headlines, and topics get more attention than others. As you collect this data, you will soon know exactly what time it is best to share the updates with your followers on social media.
Target every audience
Each social network has its own personality, and the portion of your audience that follows and engages with you on each network is usually slightly different. Therefore, it is important to ensure that the content you create for each network is unique to that network.
Create content often
With social networks you need to have content for every day of the week and share it more than once a day. This may seem like a lot of content to create, but it all stems from the basic message that you want to convey to your audience based on your promotions.